DRAFT SURVEY/QUESTIONNAIRE

The Executive MasterClass Faculty are seeking feedbacks from the Asian Meetings, Incentive Travel, Conventions, Exhibitions & Events industry to assist in the on-going development of the EMC program to ensure it remains relevant for managers and leaders in the industry.

Our aim is always to provide you – the industry – with what you want and need when it comes to staff professional development.

Your kind cooperation in taking a few minutes to complete the following questionnaire would be greatly appreciated.

Full details of the proposed professional development programme will be published shortly and will incorporate the findings from this survey.

1. Please indicate which of the following areas you currently work in the meetings & visitors industry (tick the appropriate box):

£ Airlines

£ Association Management Companies (AMC’s)

£ Catering/Banqueting

£ Conference, Meetings & Events Management (Incl. PCO’s)

 MICE Destination Management

£ Exhibition Management

£ Finance

£ General Management

£ General Meetings Related Conferences

£ Hotel Management

£ Human Resource

£ Incentive Travel Management

£ Information Technology

£ Leisure Tourism Destination Management

£ Marketing/Sales

£ National and Regional Tourism Organisations

£ Research

£ Risk Management

£ Tradeshows

£ Venue/Facility Management

2. Please rate the importance of the following subject/discipline areas you believe should be included in the programme (0=little importance, 7=extremely important). Presented in alphabetical order.

£ Bidding

£ Business operations

£ Customer relations management

£ Economics

£ Environmental issues and green management practices

£ Facilities and buildings management

£ Finance

£ Hospitality service and operations

£ Human resources management

£ Legal issues

£ Leadership

£ Managing in a cross cultural setting

£ Meetings industry business environment

£ Management information systems

£ Destination Management, Marketing & Sales

£ Meetings Planning and project management

£ Quality systems and customer service

£ Problem solving

£ Risk and crisis management

£ Statistics and data mining

£ Strategic management

3. Do you recommend any other subjects/disciplines for inclusion in the programme?

4. Please rate the importance of the following curriculum topics for inclusion in the programme (0=little importance, 7=extremely important).

£ Core supplier categories (as in ICCA categories, with additional breakdowns within categories).

£ Types of meetings (breakdown by corp/assoc/govt; breakdown by nat/reg/int'l; breakdown by purpose of meeting; breakdown by size and format).

£ Maturity of industry in the Asian region; historic growth patterns looking back and forwards.

£ Relationship of meetings industry to tourism industry.

£ Relationship of meetings industry to communication industry.

£ Meetings industry associations.

£ Key stakeholders and their roles

£ Statistics and data mining

£ Travel agency/DMC.  

£ Airlines: Role of airlines in meetings industry - background knowledge.

£ Future structure of airline industry and impact on international meetings - knowledge.

£ Types of PCO - full event mgmt; communication agency; core-PCO; ad-hoc services.

£ Abstract handling.

£ Registration and event management systems.

£ Event planning

£ Principles of event production.

£ Event operations management

£ Creating memorable events (Artistic management)

£ Event budgeting.

£ Event marketing.

£ Bidding for events.

£ Sponsorship development

£ Contracts.

£ Negotiation skills.

£ Relationships with clients - knowledge of different models (eg core-PCO arrangements).

£ Ground handling (transfers, social programmes, etc).

£ Running exhibitions.

£ Operational technology - projectors; computer programmes; ‘Digivote’ systems; simultaneous interpretation systems; wireless broadband; etc.

£ Convention bureaux structures and membership relationships.

£ Key destination criteria.

£ Destination marketing.

£ Relationship/team building.

£ Economic impact of meetings.

£ Return on Investment (R.O.I.) to destination

£ Consultants and marketing representation companies.

£ IT Companies (range of meetings-related products and services).

£ Media companies (directories, magazines, online).

£ Meetings industry related exhibitions.

£ Insurance issues.

£ Basic hotel economics and business modules.

£ Specialist congress hotels - descriptive (large convention hotel; resort property; residential training centre).

£ Branding of hotel meetings products.

£ Banqueting and food and beverage operations.

£ IT and communication infrastructures.

£ Managing and understanding the competitive environment.

£ Types of convention centres (conventions-led; exhibition-led; multi-purpose; purpose built; historic; university; residential conference centres; commercial; govt owned).

£ Economic models (profitable; engine for local economy; national pride; etc).

£ Current thinking on optimal physical design and people flow

£ Current and future marketing environment for the Meetings Industry

£ Identifying and evaluating quality and quality customer service

£ Staff structures.

£ Cross cultural management

£ Personnel management

£ Leading and motivating the team

£ Specialist systems - event management; diary/space management; sales & marketing.

£ Elements designed for those working as meeting planners for associations or corporates.

£ Associations - how meeting planning connects with association business objectives.

£ Corporates - how meeting planning connects with the corporate communication process (marketing; PR; product launches; business-to-business relationship building; customer or supply chain education). 

£ Medical meetings - such a large segment of the market it probably needs to be looked at as a separate entity (links to medical education; unique funding issues linked to pharmaceutical industry).

£ International business – doing business with diverse cultures.

5. Please list any additional topics which should be included in the programme:

6. Are there any further suggestions you would like to add relating to the design, content and delivery of the programme?

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

7. Please indicate in which areas of the meetings industry do you believe represents the group of people that will be most interested in the proposed professional development programme (tick the appropriate boxes)?

£ Catering/Banqueting

£ Conference, Meetings & Events Management

£ Destination Management

£ Exhibition Management

£ Finance

£ General Management

£ General Meetings Related Conferences

£ Hotel Management

£ Human Resource

£ Incentive Travel Management

£ Information Technology

£ Marketing/Sales

£ Research

£ Risk Management

£ Tradeshows

£ Venue/Facility Management

Thank you