Who will benefit from this programme

Corporate and government employees can forge strong network contacts and gain the practical know-how and ability to implement strategic event management plans within their organisations. Marketing and public relations professionals will learn how to effectively market and publicise international meetings, incentives, conventions, exhibitions and events. Professional conference organisers and event managers will be able to improve their operations and successfully meet their client’s needs and requirements. Hoteliers and convention bureau personnel operating in the event management and MICE sector will gain a valuable insight into the operational aspect of running an event. The programme will offer travel operators, airline personnel, hoteliers and convention centre managers the opportunity to strategically co-operate and support each other for financial benefit. Travel agents shall understand the important role tours and incentive trips play in the MICE industry. An opportunity to get into the incentive, meetings exhibition and events industry.

At the end of the programme, delegates will be able to:

Originate, prepare and plan a meeting, incentive, conference, exhibition & event

Put a successful bid together

Plan a budget for an event

Prepare and write a registration programme

Liase with the organising committee

Organise the registration procedure

Devise a concise marketing and public relations plan for an event

Incorporate an exhibition into a conference or congress

Incorporate strategic partners within plan to further business development

Lead by example. Identify effective leadership and management techniques

Effectively communicate with colleagues and business partners

Plan food and beverage co-ordination for an event

Ascertain and gauge media response to an event

Apply international case studies to current projects

Satisfy all the players and partners involved in the industry and especially in an era of justification on return of investment (ROI)

The Executive MasterClass has been designed as a practical learning and training tool specifically for those operating in the MICE industry. This course will set the benchmark for quality MICE training around the world.