Why an Executive MasterClass in MICE?

The Executive MasterClass aims to bridge this gap by providing an integrated programme specifically for those working within the MICE business. This programme has been designed by experts and masters in their field who have developed a comprehensive understanding and practical know-how when working in the industry. This programme will be the first of its kind to address all issues facing MICE organisers today.

The group of facilitators and trainers have critically analysed other such courses around the globe and in turn have devised a programme that incorporates a complete overview of the MICE industry. Whereas other programmes offer a limited number of case studies, the Executive MasterClass aims to provide a concise breakdown of the MICE industry through a variety of international case studies from Europe and the Asia Pacific region. Speakers from Australia, America, Germany, Malaysia, Singapore, Austria, Thailand and the United Kingdom will deliver these case studies in a seminar and workshop manner. Programme speakers include Managing Directors and General Managers of major sporting corporations, convention bureaus and congress centres. Speakers also include experts in event marketing, corporate training and operational management as well as speakers from associations, hotels and  congress and congress and exhibition venues.

The six-day intensive programme with many workshops  will offer an excellent opportunity to the trade. The programme will also grant the delegate the opportunity tp network with a number of international MICE experts.