2010 EXECUTIVE MASTERCLASS 

Developed, Organised & Presented by: 

ASIAN OVERLAND SERVICES TOURISM AND HOSPITALITY GROUP
AOS CONVENTIONS & EVENTS SDN. BHD.
AOS-EXPERIENTIAL EDUCATION CENTRE SDN.BHD.(188788-A)  

The 2010 Executive MasterClass (EMC) will be the 7^th in the series and from the commencement in 2004 has, by popular demand, been held in East and West Malaysia, Thailand and Brunei.

The EMC is passionately driven by Mr. Anthony Wong Group Managing Director of the above named Malaysian company?s and is supported by a small group of equally enthusiastic Trustees.

The EMC provides exclusively for Asian participants a world-class professional development learning forum carried out over an intensive learning period of one week involving a faculty of highly experienced tutors from around the world. They give of their time freely.     

q     The MICE Business Environment - Challenges & Opportunities.  

q     Increasing MICE & Events market share - How it's done?

q     Events & Destination Marketing - Marketing Basics and More! 

q     The Nature of Events - Planning & Management.

q     Production & Logistics ? I.T. Development and applications.  

q     Teamwork - Its Role in Marketing and Event Execution. 

q     Selling and Promoting MICE Events. 

q     Reputation Management - 4 Stages of Crisis Management. 

Twelve separate modules involving interactive communications, case studies, role plays and supporting handouts. This program will be executed in a combination of theoretical information and realistic, market oriented feedback.

Accommodation including breakfast - Morning, Afternoon & Evening coffee breaks, daily lunches, and a post- EMC dinner are all included in the registration fee to participate in this highly respected and acclaimed educational event.

The presentation is in the English language.

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