ith the annual week long Executive MasterClass (EMC) seminar just over four months away now is the time to give serious consideration to enrolling key MICE staff for this acclaimed educational seminar.
With the MICE market like all other visitor segments being impacted by the Global Financial Crisis (GFC) now is the time to explore smarter and effective ways of not only retaining your market share but with cost effective strategies you can actually increase your volume of MICE business.
A compelling reason to participate in the EMC in the current global economic situation is very much related to the often misunderstood lengthy market lead times involved in researching, qualifying, securing and ultimately the materialisation of such business. Do nothing now and suffer the consequences in the next two to five years.
The EMC in August 2009 will bring together a faculty of global MICE industry experts who will address how destinations can, indeed must, implement strategies and tactical plans NOW, to increase market share over the next ten years.
It is widely recognised that when there is a downturn in business this is the time to invest in, and commit to, increased promotional and sales activities.
The EMC will clearly demonstrate and prove how, with appropriate actions taken NOW with the destination’s MICE marketing effort will be a sound investment……………..in essence -
Results Achieved Through Strategies – or RATS!!
This is a golden opportunity to meet with industry leaders face to face and to ask them their secrets of success. This opportunity comes once a year and probably once in a lifetime.
Staged and presented by Asia Overland Services Experiential Education Centre this will be the 6th EMC which on this occasion will be held at the exciting new Borneo Convention Centre Kuching (BCCK) from the 9th to the 15th August 2009. Supported by the BCCK together with the award winning Sarawak Convention Bureau (SCB) and the stunning new Sheraton Four Points Hotel the programme will see Asia’s MICE industry with an unrivalled opportunity to learn how to sustain and indeed gain MICE business in the current challenging times.
Be quick however as places at the EMC are limited!
