The 6th. Edition of the Executive MasterClass or known as Executive MasterClass 2009 has been formulated from five years of accumulated profesional training program from 2004 to 2008. The 6th. Edition of the Executive MasterClass is the result of 350 contact hours of intensive training that focus of real time case studies of live events and participative workshop sessions. The Executive MasterClass is hands on practical based program, that incorporate the key training disciplines of destination management & destination marketing, leadership plus the five key disciplines of the Meetings & Events Industry or otherwise known as the MICE Industry. The program will be delivered in a seminar and workshop manner with lots of energizers in between to make the program exciting plus off-site industrial visit at selected venues.
Executive MasterClass core faculty members comprises of reknown figures in the Meetings and Events Industry that have a combine of thirty years experience in handling international meetings and international events. Speakers from Malaysia, Singapore, Australia, United Kingdom and Germany will be invited to speak about real time case studies and impart their real experience to the participating students. The intensive training covers an average total of seventy contact hours covering six days and five nights of integrated professional training program on the Meetings, Incentives, Conventions, Exhibitions, Events, Leadership and Destination-management.
DAY 1
Evolution of the Travel & Tourism Industry
Tours & travel agency to Destination Management Company. Evolution from Incentive program & Incentive travel to meetings & training event.
DAY 2
Congress & Meetings
Case-studies of International Meetings & Association Congress. Workshop on How to put a successful bid together.
DAY 3
Exhibitions
Exhibition & Conference Centre: From Concept to delivery.
How to search for association meeting, Risk management and workshop sessions.
DAY 6
Leadership, Communication, technology & human resource
The importance of leadership in the meeting industry, learning about new meetings & events technology and managing technology effectively.
The Executive MasterClass has been designed as a practical learning and training tool to bridge the gap of professionalism and quality management specifically for those operating in the Meetings and Event Industry, MICE, Exhibition & Business Events, Destination Management and Destination Marketing.
From this seventy contact hours of intensive training, the participants can immediately apply the lessons learned from the interactive workshop sessions onto real-time projects. The programme will also grant the delegate the opportunity to establish network with a number of international meetings and events expert.Apart from the above benefits, this professional training programme will allow the MasterClass Graduates to obtain credit hours that will allow them to pursue advance professional training courses in local Universities.
