This is the first ever such programme started in 2004 that incorporates the five diciplines of the Meeting Industry. This programme draws industry experts under one roof for the betterment of the Meeting Industry. This intensive programme incorporates a multitude of fundamental elements essential to successfully organised and run a professional conference, congress, convention, event, incentive or exhibition and destination marketing.
Day 1 (05/05/2008)
08h30
Ice breaking
Get to know each other
The history of development of EMC
Point out common denominators to be achieved during EMC
09h30
Introduction to destination marketing
What is destination marketing?
Structure and players in DM
Role of National Toiurism board and DMCs
11h00
Morning tea break
11h20
Workshop and panel presentation
Identify the most important ingredients for success
Panel presentation
13h00
Lunch
14h00
Case study
Case study and presentation
15h30
Trade shows
Information about worthful trade shows
16h00
Afternoon tea break
16h20
Introduction to incentives
What are Incentives?
Structure and players in Incentives
17h30
Use of incentives
Objectives of incentives
Identify customers for incentives
Include meeting and corporate training
19h00
Dinner & rest time
20h30
Workshop and panel presentation
Ingredients for success
22h00
End of day 1
Day 2 (06/05/2008)
09h00
Expansion of incentive
10h30
Morning tea break
10h50
Introduction to corporate management
Structure and players in corporation
11h30
Corporate training
Identifying corporate needs
Design programs to solve internal problems
13h00
Lunch
14h00
Problem solving in corporation
Sample games and activities - Indoor and Outdoor
Ways of facilitaton
16h30
Afternoon tea break
16h50
Event management
Introduction to event management
Types of Events and its players
18h30
Dinner and rest time
20h00
Workshop
Planning and marketing of an event
22h00
End of day 2
Day 3 (07/05/2008)
09h00
Case study
Case study: Event management
10h00
Presentation
Presentation of results of case studies
10h30
Morning tea break
10h50
Workshop
Identify successful factors in the event management
13h00
Lunch
14h00
Introduction to exhibitions
Development and role of exhibitions
Players in exhibitions
15h00
Case study
Case study: Exhibitions
16h00
Presentation
Presentation of results of case studies
16h30
Afternoon tea break
16h50
Workshop
How to create a new exhibition
19h00
Dinner and rest time
20h30
Success in exhibition management
Identify successful factors
22h00
End of day 3
Day 4 (08/05/2008)
09h00
Introduction in business events
The anatomy of MICE or business events
The role of the Asia Pacific market place
10h00
Sourcing and resourcing
The role of Convention Bureau
11h00
Morning tea break
11h20
Research methodology
Using smart research methodology
ICCA Data
13h00
Lunch
14h00
Alliances
Development of smart alliances with associations and clients
14h30
Success in bidding
What is a bid?
Successful ways of winning bids
15h30
International bidding
The role of PCO and venue in international bidding
16h00
Afternoon tea break
16h20
Conference
Process of winning a conference
17h00
Workshop
Developing a bid document
19h00
Dinner and rest time
20h00
Free time
Day 5 (09/05/2008)
09h00
Introduction to conference and convention
Purpose of building convention centers
Ingredients for successful centers
10h00
Panel on conference and convention
The role of hotels, DMCs, PCOs, exhibitions, airlines, CVBs
and local government
11h30
Morning tea break
11h50
Workshop
Marketing of an international congress
13h30
Lunch
14h30
Planning of operation
What happens after winning the event?
16h00
Afternoon tea break
16h20
Case study
Successful congress
18h30
Dinner and rest time
20h00
Workshop
Budgeting
21h30
Trade shows
22h00
End of day 5
Day 6 (10/05/2008)
09h00
Technology in MICE
Events solutions (Amlink, Tour Plan, Brahler)
10h00
Workshop
Common denominators of DMCs, exhibitions, events and
conventions
11h00
Morning tea break
11h20
Workshop
Key drivers for success (IMEX, ITCMA, TTG, Reeds)
12h15
Logistics
13h00
Lunch
14h00
Human Resource Issues
Retaining staff leadership
16h00
Afternoon tea break
16h30
Presentation
Presentation of group project
17h30
Certificates & Award
Certificate from University Utara Malaysia
Award for winning teams
Award for top two students
