This is the first ever such programme started in 2004 that incorporates the five diciplines of the Meeting Industry. This programme draws industry experts under one roof for the betterment of the Meeting Industry. This intensive programme incorporates a multitude of fundamental elements essential to successfully organised and run a professional conference, congress, convention, event, incentive or exhibition and destination marketing.
Day 1 Monday 14 May 2007 - Evolution Of The Travel & Tourism Industry
Workshop: the components of travel and tourism industry
3:00pm - 3:40pm
Types of incentive programmes & why companies use incentives?
3:40pm -4:20pm
How to handle clients from around the world: A multicultural approach
4:20pm - 5:00pm
Performance Increase: The Impact off Incentives
5:00pm - 6:00pm
Destination Management Companies & Incentives. Case studies: incentive travel and corporate training
6:00pm - 8:00pm
Dinner & Rest
8:00pm - 9:00pm
Meeting & corporate training: how to deliver effective training? Training need analysis
9:00pm - 9:15pm
Tea Break
9:15pm -10:00pm
Presentation & workshop on incentive travel - Identifying the important ingredients and the tourism industry's developmental path
Day 2 Tuesday 15 May 2007 - Congress & Meetings
9:00am - 10:30am
Definition of the term 'meetings' and size of the market.
10:30am- 10:50am
Tea Break
10:50am - 1:00pm
3 Case Studies of successful international association bids
a) Steps required for a congress
Occupational Therapy (OT)
b) World Congress of Gynecology & Obstetrics (FIGO 2006)
1:00pm - 2:00pm
Lunch
2:00pm - 3:00pm
Changing demands of asssociation: Locals and Internationals
3:00pm - 3:40pm
How to put a bid together & identify all the components
3:40pm - 4:00pm
Tea Break
4:00pm - 5:00pm
Different ways of funding a congress
5:00pm - 6:00pm
What are the winning factors in bidding? 'Identifying the Magic'
6:00pm - 8:00pm
Dinner & Rest
8:00pm - 8:40pm
Congress Sponsorship What sponsors look for?
8:40pm - 10:00pm
Workshop & Presentation: What happens after the bid?
9:00pm - 9:15pm
Tea Break
Day 3 Wednesday 16 May 2007 - Exhibition
9:00am - 10:30am
Exhibition & Conference Centres: concept of delivery.
10:30am -11:00am
Tea Break
11:00am -12:15pm
Strategic co-operation in exhibitions:
a) Marketing of an Exhibition
b) Research Techniques to attract exhibitors
c) Marketing a Convention Centre
12:15pm - 1:00pm
Key ingredients for the operation of an exhibition centre: Case Study
1:00pm - 2:00pm
Lunch
2:00pm - 3:00pm
Case Studies of exhibitions
3:00pm - 3:30pm
Importance of logistics in exhibition
3:30pm - 4:00pm
Workshop & Presentation: Attracting visitors & buyers. What makes exhibitors happy?
4:00pm - 4:20pm
Tea Break
4:20pm - 5:00pm
How airlines can support the MICE industry - Case Study: Royal Brunei Airlines (BI)
5:00pm - 6:30pm
Exhibition: Controlling construction cost and achieving better design in limited space
6:30pm - 8:00pm
Dinner and Rest
8:00pm - 10:00pm
Workshop & Presentation: developing the conference exhibition: winning formulas
9:00pm - 9:15pm
Tea Break
Day 4 Thursday 17 May 2007 - Events
9:00am - 9:30am
Event Management: Sports events economic impact
9:30am - 10:15am
Case Study: The Malaysian Commonwealth Games 1998 - Sponsorship
10:15am - 11:00pm
Case Study: Why Formula 1 Motosport in Malaysia? 8 years of experience
11:00am - 11:20pm
Tea break
11:20am - 12:00pm
Marketing of Mega Events Internationally
12:00am - 12:40pm
Case Study: World Track & Field
12:40pm-1:20pm
Event Sponsorship and their expectations
1:20pm - 2:00pm
Lunch
2:00pm - 2:40pm
What hotels can do for incentive, conference exhibition and events
2:40pm - 3:20pm
Developing a sponsorhip package
3:20pm - 4:00pm
Logistics of moving thousands of people. Case studies:
1) Commonwealth Games 1998
2) Malaysia F1 - 120,000 people
Day 5 Friday 18 May 2007 - Convention Bureaus & Technology
9:00am - 9:30am
How to search for association & corporate meetings (Market Research)
9:30am - 10:00am
Players in the bid. How a convention bureau acts as clearing house in the bidding process?
10:00am - 1:00am
Different ways of funding Convention Bureaus. The city & convention bureau. How a convention bureau can promote a city as a key destination
1:00pm - 2:00pm
Lunch
2:00pm - 4:00pm
Technology in the meeting industry. Management and technology innovation in the meeting industry: Case studies.
4:00pm - 4:30pm
Tea break.
4:30pm - 5:00pm
Risk Management: Pre-event safety & security
5:00pm - 6:00pm
Panel discussion, workshop and presentation:developing your city as a winning city. Key factors for a destination
6:00pm-10:00pm
Free evening
Day 6 Saturday 19 May 2007 - Leadership, Communication, & Human Resources
9:00am - 10:00am
Leadership in the meeting industry
10:00am - 11:00am
The art of communication - The 'Experiential Way'
11:00am - 11:20am
Tea Break
11:20am - 1:20pm
Effective Communication
1:20pm - 2:00pm
Lunch
2:00pm - 3:00pm
Panel discution and Group Project: presentation by each team on their plans for developing winning teams.Selection training, retention, and human resource
3:00pm - 4:00pm
Tea break & rest
4:00pm - 5:00pm
Award presentation for the best teams & individuals.
