This is the first ever such programme started in 2004 that incorporates the five diciplines of the Meeting Industry. This programme draws industry experts under one roof for the betterment of the Meeting Industry. This intensive programme incorporates a multitude of fundamental elements essential to successfully organised and run a professional conference, congress, convention, event, incentive or exhibition and destination marketing.
Day 1 Monday 15 May 2006 -Evolution Of The Travel & Tourism Industry
8:30am -10:00am	Ice breaking
10:00am -10:40am	Evaluation of participants' interest
10:40am -11:30am	Evolution of the travel & tourism industry
11:30am - 11:50am	Tea Break
11:50am -1:00pm	Destination Marketing & DMC (Destination Marketing Company)
1:00pm - 2:00pm	Lunch
2:00pm - 3:00pm	Workshop: the components of travel and tourism industry
3:00pm - 3:40pm	Types of incentive programmes & why companies use incentives?
3:40pm -4:20pm	How to handle clients from around the world: A multicultural approach
4:20pm - 5:00pm	Performance Increase: The Impact off Incentives
5:00pm - 6:00pm	Destination Management Companies & Incentives. Case studies: incentive travel and corporate training
6:00pm - 8:00pm	Dinner & Rest
8:00pm - 9:00pm	Meeting & corporate training: how to deliver effective training? Training need analysis
9:00pm - 9:15pm	Tea Break
9:15pm -10:00pm	Presentation & workshop on incentive travel - Identifying the important ingredients and the tourism industry's developmental path

Day 2 Tuesday 16 May 2006 - Congress & Meetings

9:00am - 10:30am	Definition of the term 'meetings' and size of the market.
10:30am- 10:50am	Tea Break
10:50am - 1:00pm	3 Case Studies of successful international association bids a) Steps required for a congress Occupational Therapy (OT) b) World Congress of Gynecology & Obstetrics (FIGO 2006)
1:00pm - 2:00pm	Lunch
2:00pm - 3:00pm	Changing demands of asssociation: Locals and Internationals
3:00pm - 3:40pm	How to put a bid together & identify all the components
3:40pm - 4:00pm	Tea Break
4:00pm - 5:00pm	Different ways of funding a congress
5:00pm - 6:00pm	What are the winning factors in bidding? 'Identifying the Magic'
6:00pm - 8:00pm	Dinner & Rest
8:00pm - 8:40pm	Congress Sponsorship What sponsors look for?
8:40pm - 10:00pm	Workshop & Presentation: What happens after the bid?
9:00pm - 9:15pm	Tea Break
Day 3 Thursday 17 May 2006 - Events
9:00am - 9:30am	Event Management: Sports events economic impact
9:30am - 10:15am	Case Study: The Malaysian Commonwealth Games 1998 - Sponsorship
10:15am - 11:00pm	Case Study: Why Formula 1 Motosport in Malaysia? 8 years of experience
11:00am - 11:20pm	Tea break
11:20am - 12:00pm	Marketing of Mega Events Internationally
12:00am - 12:40pm	Case Study: World Track & Field
12:40pm-1:20pm	Event Sponsorship and their expectations
1:20pm - 2:00pm	Lunch
2:00pm - 2:40pm	What hotels can do for incentive, conference exhibition and events
2:40pm - 3:20pm	Developing a sponsorhip package
3:20pm - 4:00pm	Logistics of moving thousands of people. Case studies: 1) Commonwealth Games 1998 2) Malaysia F1 - 120,000 people
4:00pm - 5:00pm	Workshop: Developing a marketing strategy
5:00pm - 5:20pm	Tea break
5:20pm - 6:00pm	Budgeting
6:00pm - 8:00pm	Dinner & rest
8:00pm - 10:00pm	Workshop & Presentation: Identifying budgeting ingredients
9:00pm - 9:15pm	Tea Break

Day 4 Wednesday 18 May 2006 - Exhibition

9:00am - 10:30am	Exhibition & Conference Centres: concept of delivery.
10:30am - 11:00am	Tea Break
11:00am - 12:15pm	Strategic co-operation in exhibitions: a) Marketing of an Exhibition b) Research Techniques to attract exhibitors c) Marketing a Convention Centre
12:15pm - 1:00pm	Key ingredients for the operation of an exhibition centre: Case Study
1:00pm - 2:00pm	Lunch
2:00pm - 3:00pm	Case Studies of exhibitions
3:00pm - 3:30pm	Importance of logistics in exhibition
3:30pm - 4:00pm	Workshop & Presentation: Attracting visitors & buyers. What makes exhibitors happy?
4:00pm - 4:20pm	Tea Break
4:20pm - 5:00pm	How airlines can support the MICE industry - Case Study: Thai Airways (TG)
5:00pm - 6:30pm	Exhibition: Controlling construction cost and achieving better design in limited space
6:30pm - 8:00pm	Dinner and Rest
8:00pm - 10:00pm	Workshop & Presentation: developing the conference exhibition: winning formulas
9:00pm - 9:15pm	Tea Break

Day 5 Friday 19 May 2005 - Convention Bureaus
9:00am - 9:30am	How to search for association & corporate meetings
9:30am - 10:00am	Players in the bid. How a convention bureau acts as clearing house in the bidding process?
10:00am - 1:00am	The city & convention bureau. How a convention bureau can promote a city as a key destination
1:00pm - 2:00pm	Lunch
2:00pm - 3:00pm	Different ways of funding Convention Bureaus
3:00pm - 4:00pm	Workshop: budget, conferences with exhibitions & identifying team roles.
4:00pm - 4:30pm	Tea break
4:30pm - 5:00pm	Risk Management: Pre-event safety & security
5:00pm - 6:00pm	Workshop & Presentation: developing your city as a winning city. Key factors for a destination
6:00pm - 10:00pm	Free evening

Day 6 Saturday 20 May 2006 - Leadership, Communication, Technology & Human Resources
9:00am - 10:00am	Leadership in the meeting industry
10:00am - 11:00am	The art of communication - The 'Experiential Way'
11:00am - 11:20am	Tea Break
11:20am - 1:20pm	Technology in the meeting industry.Management and technology innovation in the meeting industry: Case Studies
1:20pm - 2:00pm	Lunch
2:00pm - 3:00pm	Group Project: presentation by each team on their plans for developing winning teams.Selection training, retention, and human resource
3:00pm - 4:00pm	Tea break & rest
4:00pm - 5:00pm	Award presentation for the best teams & individuals